3月22日，羅德傳播集(ji)團與精確市(shi)場研(yan)究中(zhong)(zhong)(zhong)(zhong)心(xin)聯(lian)合(he)發(fa)布《2023中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)奢華品(pin)報(bao)告(gao)》，探索中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)內地(di)及香(xiang)港奢侈品(pin)市(shi)場的(de)重要指(zhi)標，從(cong)消(xiao)費(fei)(fei)(fei)者(zhe)行為(wei)與偏好中(zhong)(zhong)(zhong)(zhong)挖掘(jue)市(shi)場發(fa)展(zhan)趨(qu)勢。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)內地(di)消(xiao)費(fei)(fei)(fei)者(zhe)的(de)消(xiao)費(fei)(fei)(fei)信心(xin)強勁復蘇，超越疫(yi)情前水平。在對(dui)比中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)與西方奢侈品(pin)品(pin)牌(pai)在不同維度的(de)表現時，中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)品(pin)牌(pai)在每一項維度的(de)得分(fen)均比上年顯著增長5%-10%。中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)品(pin)牌(pai)在性價(jia)比、品(pin)牌(pai)歷史與品(pin)牌(pai)故(gu)事(shi)、工藝、優雅(ya)、與消(xiao)費(fei)(fei)(fei)者(zhe)的(de)相關(guan)度等維度得到普遍積極的(de)評價(jia)。消(xiao)費(fei)(fei)(fei)者(zhe)對(dui)品(pin)牌(pai)使(shi)用(yong)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)元素(su)的(de)喜愛度也逐年升高(gao)。78%內地(di)受訪者(zhe)與59%香(xiang)港受訪者(zhe)認(ren)同在奢侈品(pin)產(chan)品(pin)或服務(wu)中(zhong)(zhong)(zhong)(zhong)加入(ru)中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)元素(su)是重要的(de)。（財見）