頭部播(bo)(bo)客(ke)(ke)(ke)機構(gou)“日談公園”聯合喜馬拉雅以及(ji)(ji)益普索Ipsos共同出品《耳朵時(shi)間就是現在(zai)——2024播(bo)(bo)客(ke)(ke)(ke)行業報(bao)告》。《報(bao)告》顯示，超(chao)8成(cheng)受訪用(yong)(yong)(yong)戶每周(zhou)收聽播(bo)(bo)客(ke)(ke)(ke)3天及(ji)(ji)以上；76.2%受訪者(zhe)在(zai)一天中會收聽半小(xiao)時(shi)以上；近4成(cheng)受訪者(zhe)一天收聽播(bo)(bo)客(ke)(ke)(ke)超(chao)過1小(xiao)時(shi)。與其他音視頻及(ji)(ji)社交媒體相比，超(chao)過4成(cheng)的受訪用(yong)(yong)(yong)戶將最多的時(shi)間花在(zai)收聽播(bo)(bo)客(ke)(ke)(ke)上。目前中文播(bo)(bo)客(ke)(ke)(ke)聽眾(zhong)的女性(xing)用(yong)(yong)(yong)戶占(zhan)比約為2/3，而(er)男(nan)性(xing)的平(ping)均(jun)使用(yong)(yong)(yong)時(shi)長更高，呈(cheng)現更加重(zhong)度的收聽習慣。月薪在(zai)2萬(wan)元及(ji)(ji)以上的高收入(ru)人群和企業管(guan)理者(zhe)對(dui)播(bo)(bo)客(ke)(ke)(ke)依賴度更高。45.9%的聽眾(zhong)近一年里(li)購買過付費播(bo)(bo)客(ke)(ke)(ke)節目。（美通(tong)社）