近日(ri)，洲際酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)集團宣(xuan)布(bu)對旗下筑格酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)、逸(yi)衡(heng)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)、假(jia)日(ri)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)、智選(xuan)假(jia)日(ri)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)四大(da)中(zhong)高端品牌進行(xing)戰(zhan)略(lve)升級(ji)，聚焦優化投資成(cheng)本(ben)結(jie)構與進行(xing)中(zhong)的品牌煥(huan)新。四大(da)品牌以(yi)“四大(da)金剛”品牌矩(ju)陣亮相(xiang)，覆(fu)蓋不同城市(shi)區位(wei)、投資預(yu)算和客群偏好。隨著戰(zhan)略(lve)升級(ji)深(shen)入推進，逸(yi)衡(heng)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)、假(jia)日(ri)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)、智選(xuan)假(jia)日(ri)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)也將逐(zhu)步完成(cheng)全面品牌煥(huan)新計(ji)劃(hua)：新設計(ji)、新體驗、新標準將陸(lu)續落(luo)地(di)，覆(fu)蓋視覺、客房、產品、服務等方面。筑格酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)在(zai)華首批新店(dian)(dian)(dian)(dian)(dian)也將于今年在(zai)上海、深(shen)圳、杭州等核心城市(shi)落(luo)地(di)。（美通社(she)）