歐萊(lai)雅以"鏈(lian)(lian)(lian)(lian)鏈(lian)(lian)(lian)(lian)相系，美(mei)好回響"為主題首次(ci)參展(zhan)鏈(lian)(lian)(lian)(lian)博會(hui)，全(quan)面呈現(xian)美(mei)妝(zhuang)產業在供應(ying)鏈(lian)(lian)(lian)(lian)的創新和(he)發展(zhan)。本次(ci)鏈(lian)(lian)(lian)(lian)博會(hui)期間，歐萊(lai)雅還與中國條碼技術與應(ying)用(yong)協會(hui)舉行了戰略合(he)作簽(qian)約儀式。本次(ci)合(he)作將重(zhong)點(dian)推進(jin)化妝(zhuang)品二維碼標準體系的完善與全(quan)球推廣，共建覆(fu)蓋全(quan)產業鏈(lian)(lian)(lian)(lian)的數字化系統(tong)以提升(sheng)供應(ying)鏈(lian)(lian)(lian)(lian)運行效率(lv)。（美(mei)通社）