上海(hai)2017年12月26日(ri)電 /美(mei)通社/ --百勝中(zhong)國(guo)控股有(you)限公(gong)司(“百勝中(zhong)國(guo)”,紐(niu)約證券(quan)交(jiao)易(yi)所代碼:YUMC)和全球較(jiao)大的(de)墨西哥風味(wei)連鎖餐(can)(can)(can)(can)廳(ting)運營(ying)商塔可(ke)(ke)貝(bei)爾(er)公(gong)司(Taco Bell Corp.)今日(ri)宣布,在(zai)(zai)上海(hai)再推出(chu)兩家(jia)(jia)塔可(ke)(ke)貝(bei)爾(er)餐(can)(can)(can)(can)廳(ting)。繼今年年初在(zai)(zai)上海(hai)陸家(jia)(jia)嘴(zui)成功推出(chu)中(zhong)國(guo)第一家(jia)(jia)塔可(ke)(ke)貝(bei)爾(er)餐(can)(can)(can)(can)廳(ting)之后,百勝中(zhong)國(guo)在(zai)(zai)上海(hai)的(de)高校聚(ju)集地(di)五(wu)角場(chang)又(you)新開(kai)了一家(jia)(jia)塔可(ke)(ke)貝(bei)爾(er)餐(can)(can)(can)(can)廳(ting),并計(ji)劃于(yu)2017年年底之前在(zai)(zai)潮流商圈靜安豐盛(sheng)里再開(kai)設一家(jia)(jia)新的(de)塔可(ke)(ke)貝(bei)爾(er)餐(can)(can)(can)(can)廳(ting)。
“位于上(shang)(shang)海(hai)(hai)的(de)中(zhong)國(guo)第一家塔(ta)可(ke)(ke)貝(bei)爾餐廳(ting)反響熱烈,我(wo)們很興(xing)奮能(neng)在上(shang)(shang)海(hai)(hai)再(zai)開出兩家新(xin)店(dian)。”百(bai)勝中(zhong)國(guo)首席執行官潘(pan)偉奇(Micky Pant)表示,“這兩家塔(ta)可(ke)(ke)貝(bei)爾新(xin)餐廳(ting)設計獨特,把品牌(pai)特色與品牌(pai)理念融入所在社區,并推(tui)出塔(ta)可(ke)(ke)貝(bei)爾經典(dian)產品和針對中(zhong)國(guo)消費(fei)者(zhe)喜好開發(fa)的(de)原創(chuang)美(mei)食(shi)。我(wo)們十分期待(dai)(dai)更多顧客(ke)光顧位于上(shang)(shang)海(hai)(hai)的(de)塔(ta)可(ke)(ke)貝(bei)爾餐廳(ting),也期待(dai)(dai)在2018年將這個(ge)充(chong)滿活力的(de)全(quan)球品牌(pai)推(tui)向中(zhong)國(guo)其(qi)他城市(shi)。”
秉(bing)承(cheng)“活出(chu)無限”(Live Mas)的(de)(de)(de)探索與實驗精神,這兩家塔(ta)可貝爾(er)餐(can)廳(ting)將(jiang)推出(chu)面向中國(guo)消費(fei)者的(de)(de)(de)全新專屬晚間菜單(dan),以(yi)及現點現制的(de)(de)(de)烤(kao)扒類產(chan)品,為顧客帶來(lai)更(geng)多新體驗。在難以(yi)數(shu)計的(de)(de)(de)嘗試之后,塔(ta)可貝爾(er)的(de)(de)(de)廚(chu)師們帶來(lai)全新首發產(chan)品,包括(kuo)肋(lei)眼牛排塔(ta)可脆(cui)、沙拉伴肋(lei)眼牛排、美墨風翅(chi)霸配玉米片、烤(kao)牛肉菠蘿(luo)配玉米片。除了現點現做的(de)(de)(de)美食,塔(ta)可貝爾(er)豐盛里餐(can)廳(ting)和(he)五角場餐(can)廳(ting)還將(jiang)推出(chu)全新酒(jiu)精飲品,其中包括(kuo)精心調制的(de)(de)(de)雞尾酒(jiu)“激情魔都”。
兩(liang)家新(xin)餐(can)廳也會(hui)推出(chu)新(xin)的服(fu)(fu)務(wu)模式,提供(gong)送餐(can)到桌服(fu)(fu)務(wu)。顧客點(dian)單(dan)后,不用自己取餐(can),餐(can)食將直(zhi)接送到他(ta)們(men)的餐(can)桌,他(ta)們(men)可(ke)以(yi)充分放松(song),與朋友(you)同學盡情享受快(kuai)樂的相(xiang)聚時光。
“用顧客熟悉的本土模式,把塔可貝爾體驗帶給全球更多的顧客,這是推動我們業務持續增長的重要因素。”塔可貝爾首席執行官 Brian Niccol 表示,“通過本土設(she)計的餐(can)廳(ting)、因(yin)客定制的美(mei)食和服務(wu)選項,上海這兩家塔可(ke)貝(bei)爾餐(can)廳(ting)真的做到(dao)了(le)將品牌(pai)與本地社(she)區文化完(wan)美(mei)融合。我們非常高(gao)興看到(dao)塔可(ke)貝(bei)爾在中(zhong)國廣(guang)受歡迎,也期待把‘活出無(wu)限(xian)’的精神帶到(dao)更多的中(zhong)國城市。”
塔可貝爾五角場餐廳 -- 創意平臺
位于(yu)(yu)上海五角場(chang)萬(wan)達廣場(chang)的(de)全(quan)新塔可貝爾餐(can)廳,建筑與設計風格都體現著(zhu)獨特(te)、充(chong)滿活力(li)的(de)DNA。該餐(can)廳位于(yu)(yu)高(gao)校(xiao)圈之(zhi)中(zhong)的(de)萬(wan)達廣場(chang),為(wei)周邊消費者以及數萬(wan)名(ming)學生(sheng)群體帶去(qu)愉悅的(de)就(jiu)餐(can)體驗(yan)。
青春(chun)洋溢、活力四射的(de)(de)(de)(de)氛圍激(ji)發了塔可貝爾本土設計團隊的(de)(de)(de)(de)靈感,他們在這家新(xin)餐(can)廳中把該品牌的(de)(de)(de)(de)加州(zhou)起源與當地社區文(wen)化(hua)巧妙結合。該餐(can)廳通過(guo)新(xin)舊融合、獨特的(de)(de)(de)(de)造型和鮮(xian)艷的(de)(de)(de)(de)色彩,彰顯“活出(chu)無限”的(de)(de)(de)(de)精(jing)神。
餐(can)(can)廳(ting)內的(de)(de)共用餐(can)(can)桌鼓勵前(qian)來就餐(can)(can)的(de)(de)學生與(yu)都市(shi)白(bai)領聚會、交(jiao)流、學習,當(dang)然還有享受美食。除此(ci)之外,塔(ta)可貝爾更進(jin)一(yi)步(bu),打造了(le)一(yi)個創意平臺,激發(fa)顧(gu)客在這里(li)揮灑(sa)他(ta)們對(dui)藝術、音(yin)樂、及其(qi)他(ta)興(xing)趣愛好的(de)(de)熱愛。塔(ta)可貝爾將邀請(qing)顧(gu)客在“活(huo)出無限”墻上(shang)展示(shi)自(zi)己的(de)(de)藝術作品、詩歌、設計(ji)以及其(qi)他(ta)創意作品,向其(qi)他(ta)人展示(shi)自(zi)己的(de)(de)個性。該餐(can)(can)廳(ting)也會通過才藝秀(xiu)等(deng)活(huo)動,搭建創意社(she)區平臺。
塔可貝爾豐盛里餐廳 -- 當東方遇到西方
塔可貝爾豐盛里餐廳(ting)毗鄰(lin)南京西(xi)路商圈,位于(yu)(yu)一個歷史上(shang)(shang)著名的(de)(de)上(shang)(shang)海居民區(qu)之(zhi)(zhi)中(zhong)(zhong),整體建筑風格屬(shu)于(yu)(yu)傳統上(shang)(shang)海石庫門風格。這家(jia)餐廳(ting)是(shi)一個東西(xi)融(rong)合(he)的(de)(de)典范,將塔可貝爾的(de)(de)標志(zhi)性觀感(gan)與海派的(de)(de)石庫門建筑風格完美融(rong)合(he),餐廳(ting)與所在社區(qu)構成一幅和諧畫(hua)面。該(gai)餐廳(ting)的(de)(de)藝術(shu)壁畫(hua)混合(he)了(le)眾多加(jia)州和上(shang)(shang)海元(yuan)素(su)(su),比如,將上(shang)(shang)海東方明珠及其他上(shang)(shang)海建筑風格影(ying)像(xiang)泰然置于(yu)(yu)加(jia)州棕櫚樹與滑板的(de)(de)元(yuan)素(su)(su)之(zhi)(zhi)中(zhong)(zhong)。
該(gai)餐(can)廳(ting)周(zhou)邊(bian)的(de)(de)(de)(de)(de)上(shang)海老式弄(nong)堂曾是居民區,餐(can)廳(ting)將一(yi)面外(wai)墻涂上(shang)街頭藝(yi)術,作為戶(hu)外(wai)用(yong)餐(can)區的(de)(de)(de)(de)(de)背景(jing)墻。位(wei)于上(shang)海老式弄(nong)堂里的(de)(de)(de)(de)(de)戶(hu)外(wai)用(yong)餐(can)區被(bei)巧妙分割,以滿(man)足不同數量和用(yong)餐(can)習慣客(ke)群的(de)(de)(de)(de)(de)需(xu)求,而上(shang)方的(de)(de)(de)(de)(de)頂篷則讓顧客(ke)無論晴(qing)雨(yu),都(dou)能夠盡情享用(yong)塔(ta)可貝爾(er)美食(shi)。
塔可(ke)貝(bei)爾目(mu)前擁有7,000多家(jia)餐(can)廳,其中在美(mei)國之外(wai)26個國家(jia)的(de)餐(can)廳數量(liang)近(jin)400家(jia)。該品(pin)牌計劃到2022年,在美(mei)國之外(wai)的(de)餐(can)廳數量(liang)達(da)到1,000家(jia),位(wei)于中國的(de)塔可(ke)貝(bei)爾餐(can)廳是該品(pin)牌全球增長戰略的(de)組(zu)成部分(fen)。
上海塔可貝爾新餐廳的照片可通過(guo)以下(xia)鏈接下(xia)載:
前瞻性陳述
本(ben)新(xin)(xin)聞稿包(bao)含(han)符合美(mei)國(guo)《1933年(nian)證(zheng)券(quan)法(fa)》中第27A章(zhang)節(jie)以及《1934年(nian)證(zheng)券(quan)交易(yi)法(fa)》第21E章(zhang)節(jie)定義(yi)的(de)(de)(de)(de)(de)(de)“前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)”。前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)通常(chang)不與歷(li)史或(huo)(huo)當(dang)(dang)(dang)前(qian)(qian)(qian)(qian)事(shi)實有(you)嚴格關聯(lian),并(bing)可以通過“預(yu)(yu)(yu)計(ji)(ji)(ji)”、“期(qi)(qi)望(wang)”、“相信”、“預(yu)(yu)(yu)期(qi)(qi)”、“或(huo)(huo)許”、“可能(neng)(neng)(neng)”、“計(ji)(ji)(ji)劃”、“相信(名詞(ci))” 、“規劃”、“估(gu)計(ji)(ji)(ji)”、“目標”、“預(yu)(yu)(yu)料”、“很可能(neng)(neng)(neng)”、“將要”、“應(ying)(ying)該”、“預(yu)(yu)(yu)測”、“展(zhan)(zhan)望(wang)”等前(qian)(qian)(qian)(qian)瞻性(xing)詞(ci)匯(hui)或(huo)(huo)類似(si)術(shu)語加(jia)以識別。這些前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)是(shi)基(ji)于當(dang)(dang)(dang)前(qian)(qian)(qian)(qian)的(de)(de)(de)(de)(de)(de)估(gu)計(ji)(ji)(ji)和(he)(he)假(jia)設(she),這些估(gu)計(ji)(ji)(ji)和(he)(he)假(jia)設(she)是(shi)我(wo)(wo)(wo)們根據(ju)經驗(yan)和(he)(he)對歷(li)史趨(qu)勢、當(dang)(dang)(dang)前(qian)(qian)(qian)(qian)狀況和(he)(he)預(yu)(yu)(yu)期(qi)(qi)未(wei)來發展(zhan)(zhan)的(de)(de)(de)(de)(de)(de)認知、以及我(wo)(wo)(wo)們認為在(zai)當(dang)(dang)(dang)前(qian)(qian)(qian)(qian)情況下適當(dang)(dang)(dang)且合理的(de)(de)(de)(de)(de)(de)其(qi)他因(yin)素(su)(su)而得出的(de)(de)(de)(de)(de)(de)。我(wo)(wo)(wo)們并(bing)不保證(zheng)這些估(gu)計(ji)(ji)(ji)和(he)(he)假(jia)設(she)是(shi)正(zheng)確的(de)(de)(de)(de)(de)(de)。前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)并(bing)非對業(ye)績(ji)的(de)(de)(de)(de)(de)(de)擔保。前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)涉及已知和(he)(he)未(wei)知的(de)(de)(de)(de)(de)(de)風(feng)險(xian)以及難(nan)以預(yu)(yu)(yu)測的(de)(de)(de)(de)(de)(de)不確定因(yin)素(su)(su),且可能(neng)(neng)(neng)導致(zhi)實際結果與前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)中描(miao)述(shu)的(de)(de)(de)(de)(de)(de)結果出現重(zhong)大偏差。我(wo)(wo)(wo)們無法(fa)向閣(ge)下保證(zheng)我(wo)(wo)(wo)們能(neng)(neng)(neng)夠實現任何預(yu)(yu)(yu)期(qi)(qi)、估(gu)計(ji)(ji)(ji)和(he)(he)假(jia)設(she)。本(ben)新(xin)(xin)聞稿中包(bao)含(han)的(de)(de)(de)(de)(de)(de)前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)僅截至新(xin)(xin)聞稿所載(zai)示的(de)(de)(de)(de)(de)(de)日(ri)期(qi)(qi)。除非法(fa)律另行要求,我(wo)(wo)(wo)們沒有(you)義(yi)務(wu)對前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)進行更新(xin)(xin),以反映本(ben)新(xin)(xin)聞稿發布之日(ri)以后所發生的(de)(de)(de)(de)(de)(de)事(shi)件或(huo)(huo)情況。評估(gu)所有(you)前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)時都要考慮到其(qi)內在(zai)的(de)(de)(de)(de)(de)(de)不確定性(xing)。閣(ge)下應(ying)(ying)該參考我(wo)(wo)(wo)們提交給美(mei)國(guo)證(zheng)券(quan)交易(yi)監管委員(yuan)會的(de)(de)(de)(de)(de)(de)申報材(cai)料(包(bao)括Form 10-K年(nian)度(du)報告中“風(feng)險(xian)因(yin)素(su)(su)”和(he)(he)“前(qian)(qian)(qian)(qian)瞻性(xing)陳(chen)(chen)述(shu)”章(zhang)節(jie)列示的(de)(de)(de)(de)(de)(de)信息),以獲得對我(wo)(wo)(wo)們財(cai)務(wu)業(ye)績(ji)和(he)(he)其(qi)他業(ye)績(ji)可能(neng)(neng)(neng)產生影響的(de)(de)(de)(de)(de)(de)因(yin)素(su)(su)的(de)(de)(de)(de)(de)(de)進一步信息。
關于百勝中國
百(bai)(bai)(bai)(bai)勝(sheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)控股有(you)(you)限公司是Yum! Brands在(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)大(da)(da)陸的特許經營商。百(bai)(bai)(bai)(bai)勝(sheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)擁(yong)(yong)有(you)(you)肯(ken)德基、必(bi)勝(sheng)客和(he)塔可貝爾三大(da)(da)品(pin)牌(pai)在(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)大(da)(da)陸的獨家(jia)經營權。肯(ken)德基是中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)領(ling)先的快餐品(pin)牌(pai);必(bi)勝(sheng)客是中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)市(shi)場領(ling)先的休閑餐飲品(pin)牌(pai);塔可貝爾已于2016年底(di)在(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)開設首(shou)家(jia)餐廳。百(bai)(bai)(bai)(bai)勝(sheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)還獨家(jia)擁(yong)(yong)有(you)(you)小肥羊和(he)東方既白連鎖餐廳品(pin)牌(pai)。百(bai)(bai)(bai)(bai)勝(sheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)擁(yong)(yong)有(you)(you)強大(da)(da)的競爭力(li)、與中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)大(da)(da)眾文化和(he)消(xiao)費(fei)者(zhe)生(sheng)活緊(jin)密結(jie)合的品(pin)牌(pai)組合、廣泛且(qie)不斷壯大(da)(da)的業務(wu)足跡以及運營專長,必(bi)將(jiang)實現進(jin)一(yi)步增(zeng)長。百(bai)(bai)(bai)(bai)勝(sheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)擁(yong)(yong)有(you)(you)雄(xiong)厚的資(zi)本(ben)、零外部債務(wu),未(wei)來將(jiang)繼續(xu)增(zeng)加新的餐廳以及提升同店銷售(shou)額,來實現系統銷售(shou)額和(he)利潤的持(chi)續(xu)增(zeng)長。截至2017年8月底(di),百(bai)(bai)(bai)(bai)勝(sheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)在(zai)1,100多座城市(shi)擁(yong)(yong)有(you)(you)7,700多家(jia)餐廳,員工數(shu)量超(chao)過42萬(wan)名(ming)。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)年輕一(yi)代的消(xiao)費(fei)者(zhe)熟悉數(shu)字應用、注重品(pin)牌(pai),是推動(dong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)消(xiao)費(fei)增(zeng)長的主要力(li)量。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)產(chan)階(jie)層群體和(he)城鎮人口的進(jin)一(yi)步增(zeng)長將(jiang)催生(sheng)全球(qiu)較大(da)(da)的餐飲品(pin)牌(pai)市(shi)場,百(bai)(bai)(bai)(bai)勝(sheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)將(jiang)保持(chi)在(zai)這一(yi)市(shi)場上(shang)的領(ling)導地位(wei)。
關于塔可貝爾公司
塔可(ke)(ke)貝爾(er)公(gong)(gong)司(si)(Taco Bell Corp.)是Yum! Brands旗下(xia)子公(gong)(gong)司(si),是美國(guo)市(shi)場(chang)領先的墨西哥風(feng)味快(kuai)餐(can)(can)餐(can)(can)廳。從早(zao)餐(can)(can)到夜(ye)宵,塔可(ke)(ke)貝爾(er)為消費(fei)者(zhe)提(ti)(ti)供(gong)現(xian)(xian)點現(xian)(xian)做的塔可(ke)(ke)和(he)墨西哥玉米(mi)卷(juan)餅(bing)等美食,同時也(ye)是第(di)一(yi)家提(ti)(ti)供(gong)美國(guo)素食協會(hui)認證(zheng)菜單的快(kuai)餐(can)(can)餐(can)(can)廳。塔可(ke)(ke)貝爾(er)及(ji)其授權的350多(duo)家特許(xu)經營機構,通過旗下(xia)的7,000家餐(can)(can)廳和(he)移動端、電腦端以及(ji)送餐(can)(can)預定平臺,每周為4,200多(duo)萬消費(fei)者(zhe)提(ti)(ti)供(gong)服(fu)務。在(zai)美國(guo)之(zhi)外(wai),塔可(ke)(ke)貝爾(er)有近400家餐(can)(can)廳,并(bing)(bing)計(ji)劃在(zai)未(wei)來十(shi)年內在(zai)國(guo)際(ji)市(shi)場(chang)新開2,000家餐(can)(can)廳。塔可(ke)(ke)貝爾(er)品牌倡(chang)導消費(fei)者(zhe)“活出(chu)(chu)無(wu)限(Live Mas)”,并(bing)(bing)通過體(ti)育、游戲、和(he)Feed the Beat新潮音樂節(jie)目(mu)(mu)等平臺實現(xian)(xian)連接。塔可(ke)(ke)貝爾(er)同時通過塔可(ke)(ke)貝爾(er)基金會(hui)(Taco Bell® Foundation?)為有需(xu)要的群體(ti)提(ti)(ti)供(gong)教育機會(hui)并(bing)(bing)推動社區服(fu)務,也(ye)通過包括“活出(chu)(chu)無(wu)限獎學金(Live Mas Scholarship)”在(zai)內的項目(mu)(mu)來與(yu)忠實顧客一(yi)道(dao)參(can)與(yu)公(gong)(gong)益行動。2016年,塔可(ke)(ke)貝爾(er)被(bei)《快(kuai)公(gong)(gong)司(si)》(Fast Company)雜志評選為全(quan)球十(shi)大最創新公(gong)(gong)司(si)之(zhi)一(yi)。