深圳2018年11月13日電 /美通社/ -- 2018年11月9日,“紅專設計杯-中國酒店服務創新論壇”在(zai)長沙(sha)現代(dai)凱萊大酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)舉行,中(zhong)青(qing)旅(lv)山水(shui)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)集團總裁、山水(shui)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)品牌(pai)創始(shi)人蔡海洋先生與長沙(sha)市旅(lv)游局局長、長沙(sha)市飯店(dian)(dian)(dian)(dian)協會會長、各旅(lv)業酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)業專家學者與來自全國各個(ge)地(di)區200余(yu)家酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)代(dai)表(biao)齊聚一堂(tang),共襄盛會,探討中(zhong)國酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)業品質服(fu)務與創新發(fa)展,開(kai)啟中(zhong)國酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)服(fu)務創新的(de)新征程。
中青旅山水酒店集團總裁、山水酒店品牌創始人蔡海洋先生應邀出席論壇及頒獎典禮,并作為嘉賓參加了圓桌論壇討論 -- 創變:品質(zhi)傳承(cheng)與(yu)服務創新。
中青旅(lv)山(shan)水酒店集團總(zong)裁蔡海(hai)洋(yang)先生(sheng)分(fen)別從“品(pin)牌傳承需(xu)要文化定位(wei)”、“品(pin)牌傳承離不(bu)開發(fa)展創新”兩個方(fang)面(mian)進行闡述,向在座業界同仁分(fen)享(xiang)了(le)山(shan)水酒店的(de)文化定位(wei)和發(fa)展方(fang)向。
蔡海洋先生介紹(shao)到,中青(qing)旅山(shan)(shan)(shan)水(shui)酒(jiu)店(dian)(dian)(dian)(dian)集團(tuan)(tuan)(tuan)自2002年創(chuang)(chuang)立以來,先后推(tui)出(chu)山(shan)(shan)(shan)水(shui)時尚(shang)、山(shan)(shan)(shan)水(shui)設(she)計(ji)(ji)師、山(shan)(shan)(shan)水(shui)S、山(shan)(shan)(shan)水(shui)花(hua)園、山(shan)(shan)(shan)水(shui)富麗華、山(shan)(shan)(shan)水(shui)百(bai)花(hua)、山(shan)(shan)(shan)水(shui)百(bai)合(he)等(deng)7大酒(jiu)店(dian)(dian)(dian)(dian)品(pin)(pin)牌(pai)(pai),品(pin)(pin)類涵蓋國(guo)際化(hua)商(shang)務(wu)(wu)精品(pin)(pin)酒(jiu)店(dian)(dian)(dian)(dian)、城市度(du)假輕(qing)奢酒(jiu)店(dian)(dian)(dian)(dian)、中高端特(te)色(se)精品(pin)(pin)酒(jiu)店(dian)(dian)(dian)(dian)、中端特(te)色(se)商(shang)務(wu)(wu)酒(jiu)店(dian)(dian)(dian)(dian)、設(she)計(ji)(ji)酒(jiu)店(dian)(dian)(dian)(dian)等(deng)。品(pin)(pin)牌(pai)(pai)矩(ju)陣初步形成,已基(ji)本覆(fu)蓋國(guo)際化(hua)高端、中高端、商(shang)務(wu)(wu)旅行、休閑度(du)假、個性(xing)設(she)計(ji)(ji)、聯盟酒(jiu)店(dian)(dian)(dian)(dian)等(deng)全系列酒(jiu)店(dian)(dian)(dian)(dian)業務(wu)(wu)。集團(tuan)(tuan)(tuan)現(xian)在已有(you)百(bai)余家門店(dian)(dian)(dian)(dian),規模效應初顯(xian),品(pin)(pin)牌(pai)(pai)知名度(du)和影響力逐年攀(pan)升。隨(sui)著中國(guo)城市居民消(xiao)費(fei)需(xu)求升級的社會趨勢日(ri)益明顯(xian),中青(qing)旅山(shan)(shan)(shan)水(shui)酒(jiu)店(dian)(dian)(dian)(dian)集團(tuan)(tuan)(tuan)在專注中高端酒(jiu)店(dian)(dian)(dian)(dian)市場(chang)發(fa)展(zhan)趨勢的同時,與(yu)時俱進,開(kai)拓創(chuang)(chuang)新(xin)(xin),力推(tui)智慧酒(jiu)店(dian)(dian)(dian)(dian),整理集團(tuan)(tuan)(tuan)力量讓酒(jiu)店(dian)(dian)(dian)(dian)的精準(zhun)定位(wei)、服(fu)務(wu)(wu)創(chuang)(chuang)新(xin)(xin)與(yu)品(pin)(pin)質傳承形成完美閉環。
由大會(hui)主辦方發(fa)起的(de)"亞太贏(ying)銷酒店聯(lian)盟”在(zai)本次論壇(tan)上(shang)同時宣布正式成立。
在隨后的聯盟成立(li)典禮上,中(zhong)(zhong)(zhong)青旅(lv)山(shan)水(shui)(shui)酒(jiu)(jiu)店集團總(zong)裁(cai)蔡海洋先生因其在行業(ye)中(zhong)(zhong)(zhong)的影響力和(he)口碑,被聯盟主辦方評為“亞太贏銷酒(jiu)(jiu)店聯盟榮譽主席”,此舉(ju)彰顯了中(zhong)(zhong)(zhong)青旅(lv)山(shan)水(shui)(shui)酒(jiu)(jiu)店集團在亞太贏銷酒(jiu)(jiu)店聯盟中(zhong)(zhong)(zhong)的地位(wei),同時也開啟(qi)了中(zhong)(zhong)(zhong)青旅(lv)山(shan)水(shui)(shui)和(he)亞太贏銷酒(jiu)(jiu)店聯盟的強強聯手,平臺(tai)資源共享。
亞太贏銷酒(jiu)店聯盟(meng)堅持(chi)與(yu)時俱(ju)進(jin)、集合(he)各成員(yuan)單位的自身優(you)勢(shi)強強聯合(he),碰撞(zhuang)思路分享智(zhi)慧,通(tong)過提(ti)煉(lian)成員(yuan)酒(jiu)店的文化主題,深挖特色差異(yi)化,共享資(zi)源(yuan),以多渠(qu)道協助為原則,品牌、人才、網絡合(he)作為契機,發(fa)展共贏為目的。自創(chuang)建至(zhi)今,聯盟(meng)成員(yuan)已(yi)達218家,僅去年一年從平臺產生的訂單就已(yi)超過30000筆。
今(jin)后(hou),中青(qing)旅(lv)山(shan)水酒店集團將(jiang)會一(yi)如(ru)既往(wang),不忘(wang)初心,進(jin)一(yi)步提(ti)(ti)升自(zi)身品(pin)(pin)牌價值(zhi)與影響(xiang)力,加快推進(jin)發(fa)展規模,在發(fa)展中追(zhui)求創新,創新中追(zhui)求品(pin)(pin)質,以顧客的(de)需求為導向,將(jiang)山(shan)水文化持(chi)續傳承,為更(geng)多(duo)的(de)人(ren)提(ti)(ti)供(gong)愉悅的(de)酒店體驗(yan),讓更(geng)多(duo)的(de)人(ren)分享有品(pin)(pin)質的(de)生活。