成(cheng)都(dou)2020年(nian)(nian)1月19日 /美通社/ -- 作為“新一線城市”領軍者，成(cheng)都(dou)憑借強大(da)的(de)(de)區域影(ying)響力和(he)超(chao)群的(de)(de)消(xiao)費(fei)實力，其(qi)零(ling)售(shou)商指數(shu)連(lian)續(xu)(xu)六年(nian)(nian)位(wei)列中(zhong)國(guo)(guo)零(ling)售(shou)第四城。作為九龍(long)倉集團內地旗艦商業項(xiang)目，成(cheng)都(dou)IFS也迎來了6周年(nian)(nian)慶典。回顧(gu)與城市6年(nian)(nian)的(de)(de)陪伴和(he)共(gong)同(tong)成(cheng)長，“城市新地標(biao)(biao)”成(cheng)都(dou)IFS不僅憑借I AM HERE大(da)熊貓藝(yi)術裝(zhuang)置(zhi)成(cheng)為海(hai)內外知名的(de)(de)網紅打卡目標(biao)(biao)地，更(geng)以(yi)連(lian)續(xu)(xu)6年(nian)(nian)保持雙位(wei)數(shu)增長的(de)(de)亮(liang)眼銷售(shou)成(cheng)績名列成(cheng)都(dou)第一、全國(guo)(guo)前十。項(xiang)目2019年(nian)(nian)銷售(shou)額與客流量分別為開業之初的(de)(de)330%和(he)300%，自開業以(yi)來連(lian)續(xu)(xu)6年(nian)(nian)出租率近(jin)100%，擁有近(jin)30萬VIP會員。

全球首發 共襄盛典

在成(cheng)(cheng)都市商務局、錦(jin)江區人民政府(fu)的精心指導(dao)下，成(cheng)(cheng)都IFS舉行6周年(nian)全球首(shou)發(fa)新聞發(fa)布會，攜手FENDI、ZENITH、adidas NEO、Pomellato、PORTS1961及(ji)TOM FORD BEAUTY等國(guo)際(ji)品牌(pai)，推出多款全球首(shou)發(fa)或限(xian)定新品，帶來獨特領先(xian)的購物體驗，為成(cheng)(cheng)都加快建設國(guo)際(ji)消費中心城(cheng)市助力。

成(cheng)(cheng)都(dou)(dou)市錦(jin)江區副(fu)區長邱長寶先生(sheng)對成(cheng)(cheng)都(dou)(dou)IFS 6年來(lai)在(zai)成(cheng)(cheng)都(dou)(dou)國際化發展、建(jian)設國際消(xiao)費中(zhong)心(xin)城市、打(da)造(zao)“首(shou)店(dian)經濟”等方面作(zuo)出的(de)突出貢獻給予了高度(du)評價，也寄望成(cheng)(cheng)都(dou)(dou)IFS在(zai)未(wei)來(lai)繼續做好(hao)行(xing)業領航者(zhe)，與城市和(he)消(xiao)費者(zhe)分享更多非凡體驗(yan)。九(jiu)龍(long)倉中(zhong)國置(zhi)業有(you)限公(gong)司助(zhu)理董(dong)事兼總經理（零售租務及營運）侯迅女士在(zai)發布會致(zhi)辭中(zhong)指出，優秀的(de)品牌組(zu)合是成(cheng)(cheng)都(dou)(dou)IFS打(da)造(zao)國際化多元(yuan)生(sheng)活方式體驗(yan)地的(de)重要策略，成(cheng)(cheng)都(dou)(dou)IFS 6年來(lai)取得的(de)一系列成(cheng)(cheng)績也與其強大(da)的(de)品牌陣容(rong)及精(jing)準的(de)品牌策略密不可分。

“首店經濟” 激發成都消費新活力

在(zai)“首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)經濟”發展(zhan)如火(huo)如荼的環境下，“首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”已成(cheng)為一(yi)項全(quan)新(xin)的城市(shi)發展(zhan)指標。開(kai)業(ye)至今，成(cheng)都(dou)IFS已入(ru)(ru)駐超250個全(quan)球(qiu)性、全(quan)國(guo)性或區(qu)域性首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，包括(kuo)Balenciaga（中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Chanel（中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Christian Louboutin（中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Lane Crawford （中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、LOEWE（西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)家全(quan)品(pin)(pin)(pin)類旗(qi)(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Moncler（中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Moynat（中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Roger Vivier（中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Tom Ford（中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Valentino（中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)最大旗(qi)(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）等(deng)國(guo)際時尚(shang)品(pin)(pin)(pin)牌；以及(ji)Audemars Piguet（西(xi)(xi)(xi)南(nan)(nan)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Bvlgari、Chaumet、Chopard（西(xi)(xi)(xi)南(nan)(nan)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Piaget（西(xi)(xi)(xi)南(nan)(nan)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Vacheron Constantin（西(xi)(xi)(xi)南(nan)(nan)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Van Cleef & Arpels（華西(xi)(xi)(xi)區(qu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）等(deng)珠寶(bao)腕(wan)表品(pin)(pin)(pin)牌，極大地豐富(fu)了(le)(le)成(cheng)都(dou)時尚(shang)風景的天際線。2019年，超過40家首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)入(ru)(ru)駐成(cheng)都(dou)IFS，AHKAH（中(zhong)(zhong)(zhong)西(xi)(xi)(xi)部(bu)(bu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Cesare Casadei、Givenchy Kids（全(quan)球(qiu)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Goyard（西(xi)(xi)(xi)南(nan)(nan)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、GUCCI beauty（中(zhong)(zhong)(zhong)國(guo)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、La Maison VALMONT（中(zhong)(zhong)(zhong)國(guo)區(qu)首(shou)(shou)(shou)(shou)(shou)家旗(qi)(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、MSGM、Pomellato（西(xi)(xi)(xi)南(nan)(nan)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、TOM FORD BEAUTY（西(xi)(xi)(xi)南(nan)(nan)旗(qi)(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）等(deng)全(quan)新(xin)品(pin)(pin)(pin)牌的入(ru)(ru)駐均引起了(le)(le)消費者的熱(re)議(yi)與追捧。2020年，成(cheng)都(dou)IFS將(jiang)迎(ying)來更多備(bei)受矚目和(he)期待的品(pin)(pin)(pin)牌陸續開(kai)業(ye)，包括(kuo)Carven、COVA、De Beers、LANEIGE（西(xi)(xi)(xi)南(nan)(nan)旗(qi)(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、Maison Kitsune、Moncler Enfant（成(cheng)都(dou)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）、STELLA McCARTNEY童裝（西(xi)(xi)(xi)南(nan)(nan)首(shou)(shou)(shou)(shou)(shou)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)）及(ji)譽八仙(xian)等(deng)品(pin)(pin)(pin)牌。

各大品(pin)牌(pai)都(dou)對成都(dou)市(shi)場的消(xiao)費活力持續看(kan)好，在成都(dou)IFS迎來6周年(nian)之(zhi)際，紛紛開展新品(pin)全(quan)(quan)球(qiu)首(shou)(shou)發(fa)等重磅活動。FENDI進(jin)行2020 solar dream系列(lie)(lie)春(chun)夏男(nan)裝系列(lie)(lie)全(quan)(quan)球(qiu)首(shou)(shou)發(fa)；ZENITH舉辦創(chuang)想家(jia)巡(xun)展并進(jin)行Chronmaster旗艦系列(lie)(lie)EL Primero Radar腕表限(xian)(xian)量(liang)50只(zhi)全(quan)(quan)球(qiu)首(shou)(shou)發(fa)；adidas NEO進(jin)行新春(chun)迪斯尼聯名款全(quan)(quan)球(qiu)首(shou)(shou)發(fa)；Pomellato進(jin)行NUDO COLLECTION in ROSE QUARTZ 7款新品(pin)全(quan)(quan)球(qiu)首(shou)(shou)發(fa)；PORTS1961全(quan)(quan)國首(shou)(shou)發(fa)早春(chun)系列(lie)(lie)限(xian)(xian)量(liang)款；TOM FORD BEAUTY則推出全(quan)(quan)國獨家(jia)限(xian)(xian)量(liang)禮盒。

會員養成計劃 定義潮流指標

成都IFS不僅在品牌引進方面銳意進取，在客戶關系管理上也頗有建樹。在開業之初就采取(qu)積(ji)極的CRM策略，針(zhen)對熱衷時(shi)尚、崇尚國際化生活方式(shi)的25至(zhi)40歲核心女性(xing)會員(yuan)，開啟了“KOC(Key Opinion Consumer)養成計(ji)劃”。6年(nian)來(lai)，與消(xiao)(xiao)費(fei)者共同(tong)成長(chang)，培育(yu)了一(yi)個具(ju)有高(gao)(gao)(gao)黏性(xing)、高(gao)(gao)(gao)消(xiao)(xiao)費(fei)力(li)、高(gao)(gao)(gao)時(shi)尚品味及高(gao)(gao)(gao)忠(zhong)誠度的VIP會員(yuan)群(qun)體(ti)，其年(nian)消(xiao)(xiao)費(fei)額從20萬到1200萬元不等，總人數已超(chao)過6.2萬。可以說，成都IFS通過這一(yi)計(ji)劃成功(gong)凝(ning)聚了西部地區最具(ju)消(xiao)(xiao)費(fei)力(li)與時(shi)尚品味的Gen Y Taitai（年(nian)輕潮(chao)太(tai)太(tai)）群(qun)體(ti)。

I AM HERE大熊貓全城共舞 同慶6周年

6周年活(huo)動(dong)期間，成都IFS以“I AM HERE與你同行”為主題，推出“大熊貓表(biao)情包”、“熊貓精舞(wu)門”與“熊貓賬單”等(deng)系列活(huo)動(dong)，以消費者最熟悉的形象“I AM HERE大熊貓”為靈感，發起“線(xian)上(shang)共舞(wu)+線(xian)下打卡(ka)”的多(duo)元互動(dong)，場內處(chu)處(chu)洋溢生日的歡樂(le)氣氛(fen)。

I AM HERE大熊貓藝術裝置在(zai)(zai)過(guo)去6年(nian)見證(zheng)了(le)成(cheng)都(dou)(dou)IFS與(yu)城市(shi)的(de)(de)共(gong)存同(tong)(tong)生(sheng)，陪(pei)伴(ban)著成(cheng)都(dou)(dou)市(shi)民度(du)過(guo)了(le)2000多個日(ri)日(ri)夜夜，在(zai)(zai)國(guo)內外社交媒體(ti)上人(ren)氣居高不下，已成(cheng)為大家口中的(de)(de)“國(guo)際知名網紅”。今(jin)年(nian)，這個人(ren)人(ren)喜(xi)愛的(de)(de)形象不但第一(yi)次“動”了(le)起來，更以生(sheng)動的(de)(de)表(biao)情包(bao)、新穎的(de)(de)活(huo)動形式(shi)在(zai)(zai)全(quan)城掀(xian)起了(le)與(yu)I AM HERE大熊貓共(gong)舞，同(tong)(tong)慶成(cheng)都(dou)(dou)IFS 6周年(nian)的(de)(de)風(feng)潮。

成(cheng)都IFS 6周(zhou)年(nian)(nian)慶祝的(de)是(shi)與城市(shi)共同(tong)成(cheng)長(chang)的(de)6年(nian)(nian)，紀念(nian)的(de)是(shi)與大(da)眾相互陪伴的(de)6年(nian)(nian)，未來還有(you)更多個6年(nian)(nian)期望與你一起“首(shou)發”。