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，，）。“社會化媒體為慈善及公益組織提供了平臺，讓它們可以聽到來自世界各地需要幫助的人們的聲音，從而更好地改變這個世界，”在主題演講中，凱珍指出，“社會化媒體這種新技術，也將把中國樂善好施的悠久傳統帶入一個新的境界。世界需要來自中國的聲音，中國的創造力、領導力和奉獻精神將影響全球。”

本次論壇還通過小組討論、案例分享等形式探討了社會化媒體發展的新趨勢，以及利用社會化媒體推動社會公益的機遇與挑戰。中國扶貧基金會、聯合國兒童基金會、世界自然基金會等國內外慈善組織、崔永元團隊等公益明星和草根社會組織代表分享了他們的經驗。

論壇上，騰訊基金會、蓋茨基金會、百度基金會三大慈善組織，聯合人人、騰訊、新浪、百度、阿里巴巴五家互聯網企業共同簽署了“北京宣言”，承諾將成立常設組委會，確保每年定期舉辦“社會化媒體與社會公益國際論壇”，并使之成為公益組織與互聯網企業溝通的平臺和橋梁。各家企業和組織均表示，希望借助論壇的平臺，吸引更多參與者加盟，逐步形成“全民公益”的共贏局面。

幾大互聯網企業也聆聽了來自一線的公益組織的呼聲，并在12月3號舉行了聯合培訓。騰訊、百度、谷歌、阿里巴巴、人人網、新浪六家企業分別介紹了各自的公益服務平臺，并就如何推廣公益項目分享了成功經驗。在場的80多家公益組織及慈善機構積極表達其公益理念，參與交流，與新興的社會化媒體平臺共同碰撞出了許多創新的公益方案。

社會化媒體與社會公益的討論始于2011年9月。當時，在聯合國基金會的大力推動下，美國紐約召開了世界上第一屆國際論壇。11月中旬，非洲突尼斯舉辦了非洲首屆新媒體公益論壇。本次論壇在中國尚屬首次。

 

Social Media to Promote Social Good

Gates Foundation launches its official social media platforms
on Sina, Tencent and Renren

BEIJING, Dec. 7, 2011 /PRNewswire-Asia/ -- China's first "International Forum on Social Media for Social Good" was held in Beijing on December 2, 2011. The Forum was organized by Peking University and sponsored by Tencent Foundation, Bill & Melinda Gates Foundation and the Baidu Foundation, with support from China's social media pioneer enterprises Sina.com, Renren, Inc., Alibaba Group, etc. More than 200 representatives from overseas and domestic philanthropy organizations and Internet enterprises attended the Forum.

Chairman and CEO of Renren, Inc. Joe Chen, Deputy Editor-in-Chief of Sina.com Deng Qingxu, Senior Vice President of Alibaba Group Jin Jianhang, Executive Secretary-General of Tencent Foundation Dou Ruigang, and the Gates Foundation Chief Communications Officer Kate James delivered keynote speeches respectively, and shared their strategies and practices of using social media to promote social good.

The Gates Foundation announced at the Forum the official launch of its microblogs on , , and . "Social media is a new technology which can take the long and noble tradition of giving in China to a new level." In her keynote speech, Kate James pointed out, "Chinese people have the experience, the innovation and the compassion to tackle these issues and make their voice heard around the globe. It is your creativity, leadership and your spirit of giving which can make the difference. "

The Forum had panel discussions and case sharing to explore new trends in social media development, and opportunities and challenges in the process of using social media to promote social good. Overseas and domestic philanthropy organizations, including China Foundation for Poverty Alleviation, United Nations Children's Fund (UNICEF), and the World Wide Fund for Nature (WWF), as well as celebrities and grassroots organizations, shared their experiences.

At the Forum, philanthropy organizations, Tencent Foundation, Gates Foundation and Baidu Foundation, in conjunction with Internet companies Renren.com, QQ.com, Sina.com, Baidu.com and Alibaba.com, signed the Beijing Declaration, committing to establish a working organization to ensure that the International Forum on Social Media for Social Good runs on a regular basis each year, and to build the Forum as a bridge and platform facilitating communications between philanthropy organizations and Internet enterprises. All participating companies and organizations expressed the wish that the Forum will serve to attract more participants, thus to develop a truly national culture of philanthropy.

The Internet companies had a chance to acknowledge voices of the front-line philanthropy organizations through the Forum, and provided a joint training course on December 3. Tencent, Baidu, Google, Alibaba, Renren and Sina gave briefings on their service platforms that are available for non-profit organizations respectively, and shared their successful experiences in promoting charitable projects. More than 80 philanthropy organizations shared their ideas of charity and philanthropy, and came up with a number of innovative programs in collaboration with emerging social media platforms.

Discussions on social media for social good began in September 2011. Back then, with the United Nations Foundation's vigorous efforts, the first Social Good Summit was held in New York, the United States. Following that, the African Media Leaders Forum, the first African new media and philanthropy forum, was held in Tunis, Tunisia in mid-November. This is the first time that China holds a forum to discuss what can be done through social media to promote social good.

 

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百度基金會、人人網、阿里巴巴、新浪、蓋茨基金會、騰訊基金會共同發布《北京宣言》 Representatives from Baidu Foundation, RenRen, Alibaba, Sina, Gates Foundation, Tencent Foundation announce the Beijing Declaration at the International Forum on Social Media for Social Good.
蓋茨基金會全球首席傳播官凱珍宣布蓋茨基金會正式入駐新浪微博、騰訊微博、人人網
Kate James, the CCO of Gates Foundation, announces that the Foundation will have a presence on Chinese social media: Sina Weibo, Tencent Weibo and Renren.
社會化媒體與社會公益國際論壇現場
The site of the International Forum on Social Media for Social Good.
演講：陳剛 北京大學新聞與傳播學院教授、副院長；李蒙 美國駐華大使夫人；袁岳 零點研究咨詢集團董事長兼總裁；陳一舟 人人公司董事長兼首席執行官；鄧慶旭 新浪網副總編；金建杭 阿里巴巴集團資深副總裁；竇瑞剛 公益慈善基金會執行秘書長；凱珍 蓋茨基金會全球首席傳播官
Speeches： Chen Gang, Professor and Vice Dean, School of Journalism and Communication, Peking University； Mona LOCKE，Wife of the United States Ambassador to China； Yuan Yue, Chairman of the board and president of Horizon Research Consultancy Group； Joe Chen, Chairman and Chief Executive Officer, Renren, Inc.； Deng Qingxu, Deputy Chief Editor, Sina.com ； Jin Jianhang, Senior Vice President, Alibaba Group ； Dou Ruigang, Executive Secretary-General, Tencent Foundation； Kate James, Chief Communications Officer, Bill & Melinda Gates Foundation
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