上(shang)海2015年5月26日電 /美通社/ -- 由環(huan)球旅訊(xun)主(zhu)辦，被譽為(wei)中國酒(jiu)(jiu)(jiu)店(dian)(dian)業年度盛會的(de)“中國酒(jiu)(jiu)(jiu)店(dian)(dian)營銷高峰論壇(tan)”歷時(shi)兩天，于5月14日在上(shang)海東錦江希(xi)爾頓(dun)逸林酒(jiu)(jiu)(jiu)店(dian)(dian)圓(yuan)滿落幕。以“跨屏、跨界、跨越(yue)”為(wei)主(zhu)題，此次為(wei)期兩天的(de)論壇(tan)吸(xi)引了來(lai)自(zi)國內外連鎖(suo)酒(jiu)(jiu)(jiu)店(dian)(dian)集團、經濟(ji)型酒(jiu)(jiu)(jiu)店(dian)(dian)、精品酒(jiu)(jiu)(jiu)店(dian)(dian)及(ji)單體(ti)酒(jiu)(jiu)(jiu)店(dian)(dian)、OTA、酒(jiu)(jiu)(jiu)店(dian)(dian)科(ke)技公司(si)、數(shu)字營銷機構(gou)、投(tou)資機構(gou)及(ji)媒體(ti)領域的(de)超過700位高層管理人員出席。

2015HMC“中(zhong)國酒店營銷高峰論(lun)壇(tan)”現(xian)場布(bu)置

論壇陣容首屈一指 嘉賓交換思想出火花

在(zai)演講嘉(jia)賓(bin)方(fang)面，主辦方(fang)邀請了如家酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、華住(zhu)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、鉑(bo)濤集(ji)團、錦(jin)江國際(ji)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、港中(zhong)旅(lv)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、海航酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、萬(wan)豪酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)及(ji)攜程(cheng)旅(lv)行(xing)(xing)(xing)網、錦(jin)江電商、錦(jin)江旅(lv)游(you)、阿里(li)旅(lv)行(xing)(xing)(xing)、STR Global、眾(zhong)薈信(xin)息(xi)、別(bie)樣紅 、綠(lv)云科技、阿里(li)巴(ba)巴(ba)、百達(da)屋、iDeaS、騰(teng)訊廣(guang)點通等諸多知名(ming)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)集(ji)團、在(zai)線(xian)旅(lv)游(you)及(ji)旅(lv)游(you)科技公(gong)司的(de)高管(guan)在(zai)會議上進行(xing)(xing)(xing)了分享(xiang)。另外(wai)，開元酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、君庭酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、錦(jin)江都城酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、德比軟件、浩華管(guan)理顧問公(gong)司、州逸(yi)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)集(ji)團、速8酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)集(ji)團、莫林風尚(shang)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、洛(luo)桑(sang)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)管(guan)理公(gong)司、速8酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、住(zhu)友酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、東(dong)呈酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、亞朵酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、凱悅酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、Booking.com、Sabre Hospitality Solutions、天下房(fang)倉、行(xing)(xing)(xing)悅股份、鷹漠旅(lv)行(xing)(xing)(xing)等公(gong)司的(de)高管(guan)也參與了討(tao)論。

不(bu)僅在(zai)(zai)演講嘉(jia)賓(bin)影響力方面首(shou)屈一指(zhi)，會議期間嘉(jia)賓(bin)們的充分交(jiao)流，也(ye)創(chuang)造(zao)出了大量(liang)新的價值和機(ji)遇(yu)。有參會嘉(jia)賓(bin)表(biao)示(shi)，與行業內不(bu)同企業、不(bu)同領域(yu)的新朋友進(jin)行思想碰撞，激發(fa)靈感，探討合(he)作機(ji)會，是在(zai)(zai)論壇主題外，最令人(ren)驚喜的寶貴收獲。

2015HMC“中國酒(jiu)店營銷高峰論壇”參會嘉賓(bin)

議題設置前瞻重磅 引發業內熱烈討論

作為(wei)中(zhong)國酒店營銷領域(yu)最具前瞻眼光的盛(sheng)會，此次論壇的議(yi)題設置多元兼容、視野開闊。

本次論壇，較受矚目的(de)(de)是匯(hui)聚了(le)華住酒店(dian)集團(tuan)(tuan)創始人兼董事長季琦、鉑濤(tao)集團(tuan)(tuan)首(shou)席品牌(pai)建構師兼聯席董事長鄭南雁、錦江國際(ji)酒店(dian) CEO 張(zhang)曉強、港中旅酒店(dian)有限公司總(zong)經理孫武四大酒店(dian)集團(tuan)(tuan)領軍人物的(de)(de)《CEO對話》。四位大佬(lao)暢所欲言，對近期酒店(dian)斷供(gong)OTA事件、OTA合并做了(le)辛(xin)辣的(de)(de)點評，并通過啟發(fa)性的(de)(de)觀點討論與在(zai)場觀眾分(fen)享(xiang)了(le)對酒店(dian)跨(kua)界趨勢(shi)的(de)(de)思考。

如(ru)家酒店(dian)集團CEO孫堅(jian)則發(fa)表了《賓客的(de)全渠道(dao)價值塑造》的(de)主題演講(jiang)，以全新的(de)思(si)維角(jiao)度(du)，結合移動互聯(lian)網趨勢，提出酒店(dian)的(de)全渠道(dao)價值。

在酒(jiu)(jiu)店與互(hu)聯網的(de)結合(he)方面，攜程旅行(xing)網 高級副總裁兼首席技術官葉亞明在《領先(xian)一步，想你所(suo)想》的(de)演(yan)講中，則從酒(jiu)(jiu)店大(da)數據(ju)的(de)角度，為酒(jiu)(jiu)店介紹了一個通(tong)過機器學習模型來預測非保留(liu)房(fang)訂單房(fang)態、縮短確(que)認時長、推薦酒(jiu)(jiu)店的(de)解決方案。在名為《打造數字(zi)(zi)化體驗(yan) -- 萬(wan)豪如(ru)何服(fu)務(wu)數字(zi)(zi)時代的(de)客(ke)人》的(de)主(zhu)題(ti)演(yan)講中，萬(wan)豪國(guo)際集團 歐(ou)洲、非洲、中東及亞太區分(fen)銷業務(wu)總經理 Michael Simon，則以萬(wan)豪酒(jiu)(jiu)店的(de)獨(du)家數據(ju)，向大(da)家介紹了利用各類數字(zi)(zi)接(jie)觸點提升客(ke)戶服(fu)務(wu)和體驗(yan)。

除了(le)多場(chang)(chang)重磅的(de)(de)主(zhu)題演(yan)講，“2015中(zhong)國(guo)酒(jiu)店營銷(xiao)(xiao)高峰論(lun)(lun)壇(tan)(tan)(tan)”還(huan)圍繞(rao)行業(ye)熱(re)點話(hua)題組(zu)織(zhi)了(le)多個討論(lun)(lun)環節(jie)，涉及(ji)的(de)(de)話(hua)題包括：中(zhong)國(guo)酒(jiu)店集團的(de)(de)國(guo)際市場(chang)(chang)擴(kuo)張策略、PMS將(jiang)(jiang)在(zai)(zai)(zai)未來的(de)(de)酒(jiu)店分銷(xiao)(xiao)中(zhong)扮演(yan)怎樣的(de)(de)角色、“多屏時代”的(de)(de)酒(jiu)店移動應用策略。據了(le)解，在(zai)(zai)(zai)現場(chang)(chang)論(lun)(lun)壇(tan)(tan)(tan)之(zhi)后，相關討論(lun)(lun)還(huan)在(zai)(zai)(zai)業(ye)內人士的(de)(de)社(she)交網絡圈中(zhong)繼續熱(re)烈進行，相信在(zai)(zai)(zai)未來相當一段(duan)時間內，此次(ci)論(lun)(lun)壇(tan)(tan)(tan)的(de)(de)議題都(dou)將(jiang)(jiang)主(zhu)導整(zheng)個酒(jiu)店行業(ye)共同思考的(de)(de)方向。

特色環節：酒店創新營銷獎評選

作為“2015中(zhong)國(guo)酒(jiu)店(dian)(dian)(dian)營(ying)(ying)銷(xiao)高(gao)峰論壇(tan)”的(de)特色環節，“酒(jiu)店(dian)(dian)(dian)創新營(ying)(ying)銷(xiao)獎(jiang)”旨(zhi)在評選和發掘年度最具價值的(de)酒(jiu)店(dian)(dian)(dian)營(ying)(ying)銷(xiao)案例(li)(li)。經過前期審核(he)和篩選，華住酒(jiu)店(dian)(dian)(dian)、如家酒(jiu)店(dian)(dian)(dian)、喜達屋(wu)酒(jiu)店(dian)(dian)(dian)、東呈酒(jiu)店(dian)(dian)(dian)、鉑濤集團(tuan)分享了他們(men)的(de)創新營(ying)(ying)銷(xiao)理(li)念和成(cheng)功(gong)案例(li)(li)，最后經過現場(chang)嘉賓的(de)投票評選，華住酒(jiu)店(dian)(dian)(dian)集團(tuan)榮膺“2015酒(jiu)店(dian)(dian)(dian)創新營(ying)(ying)銷(xiao)獎(jiang)”。

本次論(lun)壇(tan)還得到了錦江國(guo)際(ji)(ji)電商(shang)平臺、天下房倉、亞朵酒店、眾薈信息(xi)(xi)、阿(a)里旅(lv)(lv)行(xing)?去(qu)啊(a)、君亭酒店、IDeaS、住(zhu)友酒店集(ji)團、行(xing)悅信息(xi)(xi)、東呈酒店集(ji)團、鷹漠旅(lv)(lv)行(xing)、別樣紅、德(de)比軟(ruan)件(jian)、騰訊廣點通、深圳捷旅(lv)(lv)、Sabre Hospitality Solutions、華住(zhu)酒店集(ji)團、錦江國(guo)際(ji)(ji)酒店、一起飛(fei)國(guo)際(ji)(ji)機票網、途(tu)牛旅(lv)(lv)游(you)網、百(bai)達屋、連連支付、瑞意恒動、ReviewPro、Booking.com、綠云科技(ji)(ji)、龍(long)騰捷旅(lv)(lv)、銘巖科技(ji)(ji)、安高設計的鼎力(li)支持和贊助。

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