成都2017年11月6日(ri)電 /美(mei)通社/ -- 2017年11月3日(ri)，中(zhong)(zhong)國(guo)故事·國(guo)際(ji)傳播 2017“金熊貓”優秀節(jie)目海(hai)(hai)外播出簽(qian)約(yue)發布會(hui)上，上海(hai)(hai)篤影文化傳媒(mei)有限公(gong)司總經(jing)理俞瑛攜國(guo)內首檔(dang)大(da)型中(zhong)(zhong)醫藥系列紀錄片(pian)《本(ben)(ben)草中(zhong)(zhong)國(guo)》第一季國(guo)際(ji)版(ban)亮相，獲得主(zhu)辦方五洲(zhou)傳播中(zhong)(zhong)心(xin)、四川電視節(jie)辦公(gong)室聯合頒(ban)發的(de)“金橋推優”證書(shu)，并(bing)現場與五洲(zhou)傳播中(zhong)(zhong)心(xin)副主(zhu)任井水清先生簽(qian)約(yue)、交換合作(zuo)意向(xiang)書(shu)文本(ben)(ben)。
經過為(wei)期2個月的(de)征集(ji)、初評、終(zhong)審(shen)等(deng)環節，《本草(cao)中(zhong)國(guo)(guo)(guo)》從上百(bai)部作品(pin)中(zhong)脫穎而出，將(jiang)經五洲傳播(bo)中(zhong)心譯制(zhi)、改(gai)(gai)編(bian)后在其(qi)與(yu)(yu)《探索頻(pin)道》合辦(ban)的(de)《神奇的(de)中(zhong)國(guo)(guo)(guo)》欄目、與(yu)(yu)國(guo)(guo)(guo)家地理頻(pin)道合辦(ban)的(de)《華彩(cai)中(zhong)國(guo)(guo)(guo)》欄目、與(yu)(yu)TVB合辦(ban)的(de)《文化中(zhong)國(guo)(guo)(guo)》欄目、五洲運營(ying)的(de)“海外媒(mei)體供(gong)片工程(cheng)”以及與(yu)(yu)絲(si)路(lu)沿(yan)線各國(guo)(guo)(guo)媒(mei)體合作共建(jian)的(de)《絲(si)路(lu)時間》欄目等(deng)多個欄目進行(xing)播(bo)出并在全球范(fan)圍推廣(guang)，同時還將(jiang)獲得其(qi)他國(guo)(guo)(guo)際商業發(fa)行(xing)、改(gai)(gai)編(bian)包裝、播(bo)出、推廣(guang)和國(guo)(guo)(guo)際參評參賽機會(hui)。
中(zhong)醫(yi)(yi)藥學(xue)體(ti)現了中(zhong)國深刻的(de)哲學(xue)智慧和數千年(nian)的(de)健康(kang)護(hu)理理念(nian)。它是古(gu)代(dai)中(zhong)國科(ke)學(xue)的(de)瑰寶(bao)，也是打開(kai)中(zhong)華(hua)文(wen)明的(de)鑰匙。《本(ben)草中(zhong)國》第一季圍繞“生命不息的(de)深刻意(yi)義”的(de)盛大主題進行，以老藥工(gong)為靈魂，引(yin)導(dao)觀(guan)眾(zhong)進入神(shen)秘的(de)中(zhong)醫(yi)(yi)藥世界。探尋道(dao)地藥材、還原炮制技藝、點撥醫(yi)(yi)藥原理，《本(ben)草中(zhong)國》帶領觀(guan)眾(zhong)完成一場生生不息的(de)尋覓之旅(lv)。
發布會上，《本草中(zhong)(zhong)國(guo)(guo)(guo)》第(di)一(yi)季國(guo)(guo)(guo)際版(ban)片(pian)花(hua)集錦(jin)在現場展映，并獲得現場評審和觀眾們一(yi)致好評。《本草中(zhong)(zhong)國(guo)(guo)(guo)》濃(nong)縮數千(qian)載的國(guo)(guo)(guo)人(ren)智慧(hui)與自然生息，汲取(qu)跨越時空、超越國(guo)(guo)(guo)界的中(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)文化(hua)(hua)(hua)精髓，以傳(chuan)承(cheng)和弘揚中(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)文化(hua)(hua)(hua)作為(wei)責任(ren)和擔(dan)當，關注中(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)行業傳(chuan)承(cheng)人(ren)的生存狀(zhuang)態和鄉土情懷，推動(dong)中(zhong)(zhong)藥(yao)(yao)文明的創造(zao)性(xing)轉化(hua)(hua)(hua)和創新(xin)性(xing)發展，實現為(wei)中(zhong)(zhong)華醫(yi)(yi)藥(yao)(yao)文化(hua)(hua)(hua)樹碑立傳(chuan)的復興之(zhi)義，履行為(wei)中(zhong)(zhong)醫(yi)(yi)藥(yao)(yao)文化(hua)(hua)(hua)“正(zheng)本清(qing)源”的崇高使命。
此次亮相“金熊(xiong)貓(mao)(mao)”優(you)(you)(you)秀節(jie)目海外(wai)播(bo)出簽約(yue)發(fa)(fa)布會，是《本草中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)》繼在(zai)(zai)中(zhong)(zhong)(zhong)(zhong)(zhong)宣(xuan)部(bu)對外(wai)推廣(guang)局(ju)的大(da)(da)力協助下播(bo)出第(di)一(yi)(yi)季(ji)國(guo)(guo)(guo)際版后，邁向(xiang)世界的又一(yi)(yi)大(da)(da)步。此前，《本草中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)》在(zai)(zai)2016第(di)二屆(jie)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)(zhong)(zhong)(zhong)東歐國(guo)(guo)(guo)家衛生部(bu)長論壇(tan)上，作(zuo)為(wei)現(xian)場唯一(yi)(yi)一(yi)(yi)部(bu)中(zhong)(zhong)(zhong)(zhong)(zhong)醫類(lei)宣(xuan)傳(chuan)片(pian)(pian)亮相，初(chu)顯“國(guo)(guo)(guo)際范兒”；在(zai)(zai)第(di)九屆(jie)全球健康促進大(da)(da)會上作(zuo)為(wei)唯一(yi)(yi)一(yi)(yi)部(bu)中(zhong)(zhong)(zhong)(zhong)(zhong)醫藥(yao)類(lei)宣(xuan)傳(chuan)片(pian)(pian)亮相向(xiang)與會多國(guo)(guo)(guo)領導和(he)嘉賓們展(zhan)現(xian)中(zhong)(zhong)(zhong)(zhong)(zhong)醫藥(yao)獨特的文(wen)(wen)(wen)化(hua)魅力和(he)生命智慧，其(qi)精華版還(huan)(huan)作(zuo)為(wei)大(da)(da)會獻(xian)禮片(pian)(pian)、外(wai)宣(xuan)資料和(he)國(guo)(guo)(guo)家領導人(ren)出訪(fang)國(guo)(guo)(guo)外(wai)的文(wen)(wen)(wen)化(hua)名片(pian)(pian)；還(huan)(huan)榮獲第(di)三屆(jie)“金熊(xiong)貓(mao)(mao)”國(guo)(guo)(guo)際紀(ji)錄片(pian)(pian)節(jie)之“金熊(xiong)貓(mao)(mao)之夜”人(ren)文(wen)(wen)(wen)類(lei)較佳系列(lie)紀(ji)錄片(pian)(pian)獎(jiang)；2017年(nian)，《本草中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)》繼續發(fa)(fa)揮其(qi)獨特的中(zhong)(zhong)(zhong)(zhong)(zhong)醫藥(yao)文(wen)(wen)(wen)化(hua)魅力，在(zai)(zai)第(di)六屆(jie)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)（嘉峪關）國(guo)(guo)(guo)際短片(pian)(pian)電影(ying)(ying)展(zhan)上，入選影(ying)(ying)展(zhan)弘揚中(zhong)(zhong)(zhong)(zhong)(zhong)華優(you)(you)(you)秀傳(chuan)統文(wen)(wen)(wen)化(hua)主題紀(ji)錄片(pian)(pian)推優(you)(you)(you)作(zuo)品(pin)及“‘中(zhong)(zhong)(zhong)(zhong)(zhong)華之美’海外(wai)傳(chuan)播(bo)計劃”的優(you)(you)(you)秀紀(ji)錄片(pian)(pian)；并在(zai)(zai)金磚國(guo)(guo)(guo)家衛生部(bu)長會暨傳(chuan)統醫藥(yao)高級別會議(yi)上，作(zuo)為(wei)宣(xuan)傳(chuan)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)傳(chuan)統醫藥(yao)文(wen)(wen)(wen)化(hua)的窗(chuang)口亮相，向(xiang)與會嘉賓們分享現(xian)代中(zhong)(zhong)(zhong)(zhong)(zhong)醫藥(yao)的發(fa)(fa)展(zhan)，讓大(da)(da)家更多地(di)了解(jie)中(zhong)(zhong)(zhong)(zhong)(zhong)醫藥(yao)、認(ren)識中(zhong)(zhong)(zhong)(zhong)(zhong)醫藥(yao)、感受中(zhong)(zhong)(zhong)(zhong)(zhong)醫藥(yao)，更加(jia)關注和(he)支持中(zhong)(zhong)(zhong)(zhong)(zhong)醫藥(yao)等(deng)傳(chuan)統醫藥(yao)在(zai)(zai)衛生保(bao)健中(zhong)(zhong)(zhong)(zhong)(zhong)所(suo)發(fa)(fa)揮的重要作(zuo)用。
隨著本(ben)(ben)次“金(jin)熊(xiong)貓(mao)”優秀節(jie)目(mu)海外(wai)播(bo)出簽約發布會上(shang)的(de)正式簽約，《本(ben)(ben)草(cao)中(zhong)(zhong)國(guo)(guo)(guo)》第(di)一季(ji)國(guo)(guo)(guo)際(ji)版將在(zai)(zai)中(zhong)(zhong)宣(xuan)部(bu)、國(guo)(guo)(guo)新(xin)辦、部(bu)委領導的(de)指導督促(cu)下(xia)，作為一張(zhang)中(zhong)(zhong)醫藥文(wen)化(hua)“國(guo)(guo)(guo)家名片(pian)”在(zai)(zai)全球范圍火(huo)熱發行推廣。自(zi)17年8月(yue)12日起，Discovery探索頻道全新(xin)剪輯的(de)《本(ben)(ben)草(cao)中(zhong)(zhong)國(guo)(guo)(guo)》第(di)一季(ji)國(guo)(guo)(guo)際(ji)版開始在(zai)(zai)東南(nan)亞、澳新(xin)、南(nan)亞等地區播(bo)出，并陸續在(zai)(zai)海外(wai)網絡平臺進行推送。《本(ben)(ben)草(cao)中(zhong)(zhong)國(guo)(guo)(guo)》作為代表中(zhong)(zhong)國(guo)(guo)(guo)中(zhong)(zhong)醫藥文(wen)化(hua)的(de)“國(guo)(guo)(guo)家名片(pian)”，向全世(shi)界展現著中(zhong)(zhong)華本(ben)(ben)草(cao)的(de)傳奇(qi)魅力。
在國家重申文(wen)(wen)化(hua)(hua)自信的(de)(de)(de)(de)大(da)時代背(bei)景(jing)下，《本(ben)草中(zhong)(zhong)國》將(jiang)繼(ji)續承擔起其作(zuo)為(wei)宣傳中(zhong)(zhong)國傳統醫藥(yao)(yao)的(de)(de)(de)(de)文(wen)(wen)化(hua)(hua)窗(chuang)口以及(ji)對(dui)外文(wen)(wen)化(hua)(hua)交流中(zhong)(zhong)的(de)(de)(de)(de)一(yi)張國家名片(pian)的(de)(de)(de)(de)責任和(he)使命，展示中(zhong)(zhong)醫藥(yao)(yao)文(wen)(wen)化(hua)(hua)獨特魅力(li)(li)，樹立中(zhong)(zhong)醫藥(yao)(yao)文(wen)(wen)化(hua)(hua)自信。除(chu)《本(ben)草中(zhong)(zhong)國》外，本(ben)次入選(xuan)的(de)(de)(de)(de)作(zuo)品(pin)還有包括《活力(li)(li)南絲路》、《京(jing)劇，八達倉》、《鳥叔》、《廣府(fu)春秋》、《了不起的(de)(de)(de)(de)匠人》等22部(bu)由(you)各大(da)電(dian)視臺及(ji)文(wen)(wen)化(hua)(hua)傳媒公司(si)選(xuan)送的(de)(de)(de)(de)優(you)秀作(zuo)品(pin)。
2017“金熊(xiong)貓”優秀節(jie)目(mu)海(hai)外播(bo)出(chu)(chu)征集活動是2017四川電視(shi)節(jie)的主(zhu)體活動之一，由四川電視(shi)節(jie)辦(ban)公室與五洲傳(chuan)播(bo)中(zhong)(zhong)心聯合(he)主(zhu)辦(ban)。該(gai)活動“以中(zhong)(zhong)國故(gu)事·國際傳(chuan)播(bo)”為主(zhu)題，通過中(zhong)(zhong)國優秀節(jie)目(mu)在(zai)海(hai)外的播(bo)出(chu)(chu)，鼓(gu)勵(li)中(zhong)(zhong)國優秀節(jie)目(mu)走(zou)出(chu)(chu)去，講好中(zhong)(zhong)國故(gu)事，傳(chuan)播(bo)中(zhong)(zhong)國聲(sheng)音，從而加深國際機構對中(zhong)(zhong)國紀錄(lu)片行業(ye)的了解。
