上(shang)海2018年1月25日電 /美通社(she)/ -- MMA中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國無(wu)線營銷聯(lian)盟(meng)（Mobile Marketing Association China，以下簡稱MMA中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國）宣布推出(chu)無(wu)線互聯(lian)網(wang)(wang)廣(guang)(guang)告(gao)(gao)監(jian)測(ce)及(ji)驗證(zheng)(zheng)統一(yi)(yi)SDK（Software Development Kit）。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)告(gao)(gao)協(xie)(xie)會(hui)(hui)副秘(mi)書(shu)長(chang)趙華先生(sheng)和中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)告(gao)(gao)協(xie)(xie)會(hui)(hui)會(hui)(hui)員(yuan)(yuan)部主任兼互聯(lian)網(wang)(wang)委員(yuan)(yuan)會(hui)(hui)秘(mi)書(shu)長(chang)霍(huo)焰女士作為中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)告(gao)(gao)協(xie)(xie)會(hui)(hui)的代表蒞臨出(chu)席了本次發布儀式。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)告(gao)(gao)協(xie)(xie)會(hui)(hui)與MMA中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國已(yi)達成一(yi)(yi)致(zhi)意見(jian)：在中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)告(gao)(gao)協(xie)(xie)會(hui)(hui)的指導(dao)和統一(yi)(yi)管理下，MMA中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國移(yi)動(dong)廣(guang)(guang)告(gao)(gao)標(biao)準(zhun)與測(ce)量委員(yuan)(yuan)會(hui)(hui)將作為具體工作組的牽(qian)頭單位，在相關(guan)廣(guang)(guang)告(gao)(gao)標(biao)準(zhun)、規(gui)范的制(zhi)定和測(ce)量工具的開發等方(fang)面做具體執行(xing)工作，為凈化中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國移(yi)動(dong)廣(guang)(guang)告(gao)(gao)生(sheng)態(tai)環(huan)境，建立統一(yi)(yi)的廣(guang)(guang)告(gao)(gao)監(jian)測(ce)及(ji)驗證(zheng)(zheng)標(biao)準(zhun)，形成規(gui)范的廣(guang)(guang)告(gao)(gao)質(zhi)量管理與監(jian)督體系，能夠(gou)在一(yi)(yi)定程(cheng)度上(shang)減少廣(guang)(guang)告(gao)(gao)作弊和虛假數(shu)據。當天發布的移(yi)動(dong)互聯(lian)網(wang)(wang)廣(guang)(guang)告(gao)(gao)監(jian)測(ce)及(ji)驗證(zheng)(zheng)統一(yi)(yi)SDK，目前中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國廣(guang)(guang)告(gao)(gao)協(xie)(xie)會(hui)(hui)互聯(lian)網(wang)(wang)廣(guang)(guang)告(gao)(gao)委員(yuan)(yuan)會(hui)(hui)已(yi)經在征(zheng)求行(xing)業意見(jian)進程(cheng)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，按(an)程(cheng)序在征(zheng)集意見(jian)并完善(shan)之后，在全行(xing)業推行(xing)。

此前(qian)(qian)，MMA中(zhong)國于2013年(nian)(nian)7月(yue)，推出全(quan)球(qiu)首款開(kai)源、全(quan)行(xing)業通用、針(zhen)對In-App廣(guang)告的(de)(de)(de)(de)統(tong)(tong)一(yi)監(jian)測SDK ，并于2017年(nian)(nian)5月(yue)，發布無(wu)線互聯(lian)網廣(guang)告可(ke)見性、品牌安全(quan)、無(wu)效(xiao)流量驗(yan)證(zheng)標準(zhun)。廣(guang)告監(jian)測及(ji)驗(yan)證(zheng)統(tong)(tong)一(yi)SDK在(zai)原廣(guang)告監(jian)測SDK的(de)(de)(de)(de)基(ji)礎(chu)上，集成了廣(guang)告驗(yan)證(zheng)的(de)(de)(de)(de)功(gong)(gong)能，目前(qian)(qian)支(zhi)(zhi)持廣(guang)告可(ke)見性的(de)(de)(de)(de)驗(yan)證(zheng)，未來還將加入品牌安全(quan)及(ji)無(wu)效(xiao)流量的(de)(de)(de)(de)驗(yan)證(zheng)功(gong)(gong)能。為中(zhong)國移動(dong)營銷行(xing)業的(de)(de)(de)(de)廣(guang)告監(jian)測及(ji)驗(yan)證(zheng)提(ti)供統(tong)(tong)一(yi)的(de)(de)(de)(de)工具，在(zai)標準(zhun)上與全(quan)球(qiu)接軌，并在(zai)落地支(zhi)(zhi)持上繼(ji)續領(ling)跑(pao)全(quan)球(qiu)，全(quan)面提(ti)升移動(dong)廣(guang)告營銷的(de)(de)(de)(de)透明度(du)。

作(zuo)為移動(dong)營銷(xiao)重要的(de)(de)(de)一環，中(zhong)(zhong)國(guo)(guo)移動(dong)營銷(xiao)界(jie)的(de)(de)(de)各方都在期盼一個公(gong)正、權(quan)威的(de)(de)(de)廣告驗證SDK的(de)(de)(de)推出。MMA中(zhong)(zhong)國(guo)(guo)此次(ci)正式推出的(de)(de)(de)SDK，由(you)MMA中(zhong)(zhong)國(guo)(guo)旗下各家成員(yuan)單位組成的(de)(de)(de)工(gong)作(zuo)小組共同(tong)開(kai)發、評估、測試，在數次(ci)的(de)(de)(de)測試和(he)迭(die)代后，當前版本穩定，并且媒體已(yi)經開(kai)始進入(ru)測試環節。SDK除簽名模(mo)塊(kuai)外(wai)，對全行(xing)業開(kai)源，保證監測和(he)驗證的(de)(de)(de)透明(ming)性；同(tong)時，簽名模(mo)塊(kuai)對傳(chuan)輸數據(ju)加密(mi)，確保數據(ju)傳(chuan)輸安全。中(zhong)(zhong)國(guo)(guo)廣告協會(hui)與MMA中(zhong)(zhong)國(guo)(guo)將大力推動(dong)統一SDK的(de)(de)(de)合規(gui)工(gong)作(zuo)。

MMA中國聯合主席李倩玲女士和移動廣告標準與測量委員會主席馬良駿先生，攜手中國廣告協會副秘書長趙華和中國廣告協會互聯網委員會秘書長霍焰(yan)及參與SDK開發的第三方(fang)公司主持SDK 發布儀式。

此次發布會上(shang)，MMA中國(guo)還宣布與(yu)中國(guo)廣告(gao)協(xie)會達(da)成全面戰略(lve)合作意(yi)向(xiang)。

MMA中國聯合主席、碚(bei)曦投資協(xie)作體創始人(ren)兼首席執(zhi)行(xing)(xing)官 李倩玲(ling)女士指出：“此次SDK的(de)發布，對于規范移動營(ying)(ying)銷行(xing)(xing)業(ye)規范和標準非常重要。希(xi)望通過在(zai)座每一位的(de)力量，能(neng)夠把(ba)SDK往上推，成為(wei)中國移動營(ying)(ying)銷領域大(da)家(jia)認可(ke)和應用的(de)行(xing)(xing)業(ye)標準。”

中(zhong)(zhong)國(guo)(guo)(guo)(guo)廣(guang)(guang)告(gao)(gao)協會(hui)副秘書長趙華先生在致辭中(zhong)(zhong)表(biao)示：“對于(yu)MMA中(zhong)(zhong)國(guo)(guo)(guo)(guo)多年(nian)來不遺余力(li)地推(tui)動(dong)(dong)(dong)中(zhong)(zhong)國(guo)(guo)(guo)(guo)廣(guang)(guang)告(gao)(gao)的標準和制訂推(tui)廣(guang)(guang)，表(biao)示認可和推(tui)崇。中(zhong)(zhong)國(guo)(guo)(guo)(guo)廣(guang)(guang)告(gao)(gao)協會(hui)作(zuo)為指導(dao)單(dan)位(wei)，MMA中(zhong)(zhong)國(guo)(guo)(guo)(guo)旗下移動(dong)(dong)(dong)廣(guang)(guang)告(gao)(gao)標準與測量委(wei)員(yuan)會(hui)作(zuo)為執(zhi)行(xing)單(dan)位(wei)，我們雙方(fang)將(jiang)在廣(guang)(guang)告(gao)(gao)標準、規范制定、測量工(gong)具的開發(fa)等方(fang)面(mian)深(shen)入合作(zuo)。中(zhong)(zhong)國(guo)(guo)(guo)(guo)廣(guang)(guang)告(gao)(gao)協會(hui)將(jiang)極(ji)力(li)支持MMA中(zhong)(zhong)國(guo)(guo)(guo)(guo)的工(gong)作(zuo)，雙方(fang)一起為凈(jing)化中(zhong)(zhong)國(guo)(guo)(guo)(guo)移動(dong)(dong)(dong)廣(guang)(guang)告(gao)(gao)生態環境，提升營銷透明(ming)度(du)而共同努力(li)。希望MMA中(zhong)(zhong)國(guo)(guo)(guo)(guo)能(neng)夠在整個行(xing)業中(zhong)(zhong)發(fa)揮積極(ji)作(zuo)用，引領中(zhong)(zhong)國(guo)(guo)(guo)(guo)移動(dong)(dong)(dong)互(hu)聯網(wang)廣(guang)(guang)告(gao)(gao)的迅猛和規范發(fa)展！”。

移(yi)動(dong)廣(guang)告(gao)標準(zhun)與(yu)測量委員會(hui)主席，億動(dong)廣(guang)告(gao)傳媒(mei)創始人兼董事會(hui)主席馬良駿先生在(zai)發布會(hui)上也表示：“作為(wei)全球領先的移(yi)動(dong)營(ying)銷行(xing)(xing)業(ye)協會(hui)，MMA中(zhong)國(guo)致(zhi)力于推(tui)(tui)動(dong)中(zhong)國(guo)移(yi)動(dong)營(ying)銷行(xing)(xing)業(ye)的發展，此次推(tui)(tui)出的廣(guang)告(gao)監測及驗(yan)證統一SDK，即(ji)旨在(zai)為(wei)中(zhong)國(guo)移(yi)動(dong)營(ying)銷行(xing)(xing)業(ye)創造公正(zheng)、有效的廣(guang)告(gao)測量驗(yan)證工具。”

作為品牌方，可口可樂中國媒體高級經理陳浩感到非常激動：“可口可樂中國一直以來非常關心中國的互聯網媒體安全和異常流量問題，我們認為SDK的標準化是互聯網媒體監測規范化的第一步，我們期待與MMA、中廣協、媒(mei)體(ti)以及其他廣告主(zhu)一起來推動數字媒(mei)體(ti)市場的規范(fan)化和標(biao)準化。”

寶潔中(zhong)國媒(mei)介部信息技術總監王泳帥認為：“MMA中(zhong)國協同成(cheng)員公司無私合作，推出行業通用SDK，不僅領先了國外(wai)一步，更(geng)能讓廣(guang)告主在投入預算的(de)時候，有更(geng)大的(de)信心(xin)進行數字(zi)化創(chuang)新。”